Below is an introduction to mass media, with a conversation on the production and circulation of content on the web.

In the present day, here online platforms have made it significantly much easier for everybody to produce and distribute content. Previously, creating content for a large audience mandated connectivity to a collection of important resources and financing. Currently, with the use of mobile phones and typical digital technologies, digital media content examples like short form videos, blog posts and podcasts can be easily developed with just a couple of basic devices, as well as reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, indicating that social media has created a place for underrepresented neighborhoods to share their narratives.

The increase of online content has entirely changed what is meant by the term mass media. In the past, mass media adhered to a hierarchical structure, using a top-down media design. Normally, a small group of professionals, such as newspaper publishers or journalists, who would produce material for big audiences who primarily just consumed it. However, these days, with the aid of the internet, the face of media has seen considerable modification, making the usage and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can develop and share their own content, just as quickly as they can absorb it. Social media has permitted anybody to add to public discussions, instead of simply the significant media firms and so as a result, mass media is no longer managed by a few big voices. Instead, it is spread across countless user narratives around the globe.

In the online media landscape, what we see on the internet is mostly elected by algorithms which are formed by our online habits. Each social media channel utilizes its own programmed system to reveal new material and suggest product that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep users engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that people are subjected to, creating more detachment and predisposition among users around social problems. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced material in the media landscape.